This is certainly a fascinating topic to read. When it comes to story preferences I tend to read most genres, even if they don't match my personal play style preferences. To be honest I'm probably not going to dive into M/M stories at first glance, as another member mentioned somewhere in this thread, the M/M community seems to have its own thriving community including a story website. With that said however, if a story is talked about and it is an M/M story then I will certainly check it out.
There does have to be some criteria to capture my interest in the story. For an M/M story for example it would have to be Older/Younger in a disciplinary setting, but then again I feel that way about reading stories from any gender combination. Just the other day I was thoroughly enjoying an M/F story, the build up was great, but then for some reason the author had to include "I slipped my hand between...." and I was like, why? You just ruined a completely good story with a left field add on and I exited the story.
To me it is the build up. If the synopsis is well written then it doesn't matter to me the gender of the participants. In fact sometimes I enjoy the build up to the spanking more than the actual written description of the spanking.
In fact now that I think of it, I was going to add one of my Audio stories to the Library just this week until I saw that audios are no longer accepted, and in that story it details a young woman who enters into a dream where she is a schoolboy. It is essentially an M/F spanking story, but the actual spanking represents an M/M one as seen through the eyes of all of the observers. Actually I just checked, it was the first story that I submitted to this website 14 years ago.
It would probably be a hard story to write using the terms They/Them, however if the additional terms Disciplinarian/Submissive were also included then I really believe that it can be pulled off. It would be unique to read a story when there is no specific cisgenders to imagine. Difficult to write, but certainly possible.
mobile_carrot:
With most prolific authors you get to know their specialities - romantic stories, mystical ones, school scenarios, young age groups, lesbian/gay etc so people who like the stories you write will keep a lookout for new ones.
I concur with this, there are certainly favorite authors that I have whose stories I look forward to reading. Likewise there are authors whose style doesn't always match my own therefore I am selective as to which stories I read.
My own stories tend to be on the milder side of the spanking lifestyle which limits how many people will read them, but the people who DO read them tend to enjoy them very much. My spanking stories are my biggest source of web traffic.