From how I understood the article the study mostly showed that gender is a continuum rather than a sharp dichotomy, and most people will display traits that are stereotypically "male" or "female". However, people identifying as male will still have a higher likelihood of displaying male traits, and vice versa.
This article is also interesting in this respect:
http://www.apa.org/research/action/difference.aspxNote that sexual behaviour is one of the areas where there do seem to be significant differences between men and women (either due to "nature", "nurture" or some interaction between the two), so this doesn't mean spanking preferences will inevitably trend towards 50/50. Most of the psychological studies debunking gender essentialism focus more on general personality and intelligence traits rather than sex preferences.