I believe most people - men in particular - consider Marilyn Munroe to be THE iconic Hollywood female screen star. And she had curves in all the right places, including a generous bottom.
Times DO change but she is still one of the sexiest women of the age. Its a shame that girls don't aspire to her shape.
However, I think modern fashion models are chosen as flat-chested and no hips so clothing 'drapes' as the designers want rather that to fit the average woman, what with her bust and belly and bottom that have just a tad too much meat to fit those clothes.
Thankfully there are some adverts - in England at least - that promote clothing for real women. eg the clothing catalogue called Curvissa.
https://www.youtube.com/watch?v=wQf1Ba5py5s