ChardT:
1. Heavily tattooed and or pierced girls who look like they were recruited out of a travelling carnival.2. Any fakery, especially the oh so annoying Nu-West practice of using balsa paddles and brushes or male subs in drag taking the actually discipline intercut with close ups of an actual woman's face. Whoever is running that outfit now, please be advised we are not THAT stupid!3. Male tops who are in love with the sound of their own voice. We are paying to see you spank, not hear your talk and talk and talk.4. Subs who don't react at all. I'm not interested in watching someone spank a freaking mannequin.
[1] I don't mind a small tattoo that is cute and/or sexy on a woman's body, but the tattooing can definitely be overdone; I don't care for body piercings at all.
[2] It's generally best to purchase the earlier (1980s-'90s) Nu-West materials, even if the video-to-DVD transfers aren't technically quite as high-quality as the company's more recent DVDs--the older stuff was just more imaginative and free-flowing, it seems to me. (However, I'm opining primarily from a F/M perspective, so I'm uncertain about the 'fakery' involved within Nu-West's M/F or possibly F/F materials.)
[3] I've only occasionally viewed M/F videos/DVDs, but when doing so I sometimes do find the smug, pedantic paternalism of the male spankers to be annoying.
[4] Non-reacting spankees irritate me as well. Audrey Knight, supposedly now retired from spanking-related productions, always struck me as a competent female disciplinarian--but a viewer would never know that merely from watching the video/DVD action of that woman blistering the naked buttcheeks of her purported boyfriend (Stephan). She usually makes her feminine victims squirm and squeal, but Stephan apparently has no sensory nerve endings in his posterior region.
If the chastisement isn't seriously hurting its recipient, what's the point in a spanking-related video/DVD featuring it...??

--C.K.