jools:
We have Mallowpuffs which sound similar. They are marshmallow on a biscuit base and fully coated in chocolate! I always thought they were Australian???
WE have the same thing here, but they call them Mallowmars.
bendover:
Yes, Seegee. In the south they call them Moon Pies. Some call them Scooter Pies. They are definitely a treat here to this day. I used to love the candy that used to be called Mallow Cups. They were filled with soft marshmallow and shaped like a Reese's Peanut Butter Cup, but they had coconut and covered with chocolate.
We still have MoonPies available here too, and we are in the northeast. MalloCups are no longer around, but if your really desparate, you can get them by mail order from The Vermont Country Store.
As for Twinkies, I afraid I got on the bandwagon and bought TWO whole boxes. Too bad I didn't think to buy more, because the shelves were still full when I got mine.
Drake's and Hostess cakes share the same shelf space here, and sometimes they combine a sale, but usually they are treated as two separate companies.
and personnally, my favorites were always the Funny Bones, chocolate cakes with peanut butter filling, chocolate coating.