Hotspur:
The fact that you had to Google a name with which almost every human being on the planet (outside the USA) is familiar proves to me that Americans are so insular when it comes to sport.
Another possibility is that perhaps some of us aren't sports fans? Some of us USA'ns barely know the names of our own sports teams (or care to).
I personally resent the corrupting influence that USA professional sports, particularly football, has on our higher education system. I'm not sure that Europe has that same connection. Sports is big money for our universities, who effectively run the "farm teams" for our professional sports industry.
What sports has to do with higher education, I haven't yet figured out. But I do know that hundreds of millions of dollars are involved.