mch:
with its own style which in my opinion makes it a brand leader
... 'brand' being the operative word.
I do so heartily agree, though. Apart from the amazing range of statistics available for avid authors to sigh or salivate over, and all the helpful details that make for easy reading and searching, there is the collection of audio recordings; the increasingly wide-ranging Well Red Weekly with articles by upstanding (or whatever) long-experienced members of the global community; regular Story Challenges to inspire and add spice; and this Forum which is often humorous and always informative, friendly and supportive.
And it's all run on generous good will, Red Bull, malt whisky, crisps and a love of TTWD.
Congrats indeed.