There are a several factors at play in determining how many comments a story will generate. The first group affects whether a story gets read in the first place. The second group affects whether, having been read, a story will generate comments. Whether stories get a comment per 500 views, or a comment per 35 views, it is clear that, all other things being equal, more views will generally mean more comments.
What factors generate more views? First of all, due to the oft-noted tendency of members to read the "new" stories more frequently than old, the longer a story stays on the "front page," the more views it will generate. Then there are a host of other factors: the orientation, the genre, whether a story is by a popular author, whether it generates comments keeping it on the "recently-commented" list, whether it's part of a serial, and perhaps the biggest of of all - whether it it has a provocative title. Early stories by new authors often get lots of views as members check them out. From my own experience (aeons ago), I can say that "plugging" doesn't necessarily generate many additional views.
Once a story has been read a given number of times, then what determines its likely "views to comments ratio?" I think it's clear that how well liked it is will be an important factor. (Note, though, that "well-liked" doesn't necessarily equate with best-written, as there are various factors at play here as well, although being well-written will be a positive factor for making a story "liked"). I would also point out that there is another stat, other than comments, that shows whether a story is "liked." The "favoriting" of stories may better indicate whether stories are liked. It is interesting that these two stats - number of comments, and number of stories - seem to measure different qualities, whether for authors' bodies of work, or for individual stories. Overall, there seem to be perhaps twice as many comments as "favorites," yet some authors receive more "favorites" than comments, while others receive several times as many comments as "favorites." There are even bigger discrepancies when comparing individual stories.
I think it is every bit as interesting to consider why some authors (and stories) tend to receive relatively more "favorites" than comments, while other receive the reverse, as to figure what causes a story to receive comments. In fact, the factors are likely to be similar.
There certainly must be a smaller views to comment ratio for all views after May of 2010 than before that date, since that's when the number of comments exploded. Since such a high proportion of "views" are of newly-posted stories, any story posted before May, 2010, will likely have a much higher views to comment ratio, as will authors generally who have the bulk of their work posted before that date. Newer stories will have lower ratios. That's just a fact.
Some factors that determine how likely a story will be commented upon are related to how well a story is "liked." These can be similar to ones that determine if a story is likely to be read - such as orientation and genre - or independent of it - e.g., how well written it is. Whether a story is a stand-alone story are part of a serial can also affect the number of comments. Though many readers WILL comment on multiple (or every) part of a serial, some may only comment once, or when there is a gap in episodes (asking for more).
There are two other factors that not only are likely to affect the number of comments, and also separate the likelihood of being "favorited" from the likelihood of receiving a comment. An author with a loyal band of reader/commenters will get comments on most new stories, and also on his/her older work. These readers will seek out stories even when they may be ignored by the membership at large (as may happen when a story disappears quickly from the front page). This doesn't necessarily mean that a story that receives a significant number of comments from such readers is "better" than another story (although it may signify something about how this group of readers has evaluated the author).
And tiptopper has certainly nailed another factor. An unusual story is much more likely to provoke a comment than an equally-well-written story that follows a common prescription. The comments don't necessarily mean a story is better-liked than another story, but rather that there is more to say about it.
I find that everything I said above is true with my own work. I strive to make my stories different - from other authors' stories, and from each other. I also have a small group of local reader/commenters who tend to comment on most of my new stories. I don't write serials. The result is a very low VCR; scanning my 25 most recent stories, I estimate it to be around 15 to 1. I don't think this means my work is better than that of other authors. In fact, I don't have a particularly low "views to favorites" ratio (or at least a very low "stories to favorites" ratio). Although I have the most-commented story in the Library (a statistical freak, really), not even one of my stories comes anywhere close to making the most-favorited list.
So if your goal is to get lots of comments, start out by getting your stories read frequently - pick popular orientations and genres, give them provocative titles, and then bribe Februs to load them last in a batch of new stories. Next, cultivate your own band of groupies who will read and comment on all of your stories. Eschew serials. And finally, choose unusual story-lines rather than following the usual formulae.
OR. don't worry about the number of comments you get, and just write what you like. |